…Goffman’s way of trying to explain how conceptual frames structure the individual’s perception of the society; therefore, this book is about organization of experiences rather than organization of society.
Frames organize the experiences and guide action for the individual and/or for everyone. Frame analysis, then, is the study of organization of social experiences. One example that Goffman used to help people better understand the concept is associating the frame with the concept of a picture frame. He used the picture frame concept to illustrate how people use the frame (which represents structure) to hold together their picture (which represents the context) of what they are experiencing in their life.
The most basic frames are called primary frameworks. These frameworks take an experience or an aspect of a scene of an individual that would originally be meaningless and make it to become meaningful. One type of primary framework is natural frameworks, which identifies situations that happened in the natural world, and is completely physical with no human influences.
The other type of framework is social framework, which explains events and connects it to humans. An example of natural framework would be the weather and an example of social framework would be the meteorologist who reports people with the weather forecast.
Goffman concentrates more on the frameworks and tries to “construct a general statement regarding the structure, or form, of experiences individuals have at any moment of their social life”. Wikipedia