•Entertainment
•Business in the education place
•The promotion of mediocrity
•Political neutralisation
•Emotional titillation
•Technological dependency
"You are what you wear, what you snack on, how you accessorize. Ever heard of the “echo boomers?” Generation Y, generation wired, the digital generation, millenials? If not, you probably haven't been reading the retail trade journals— BrandWeek, Sporting Goods Business , and Target Marketing , among others. You've missed out on the frenzy, the corporate executives tripping over themselves to survey, study, and create brand loyalty in their “demographic darlings”—the 78 million children born since 1978."
Marketing to Teens
You click girl! By Cynthia Peters
The job of the good educator
Surely an education geared towards creative thought and common sense would prompt such question concerning the wealthy. Why have they got all the cash and we've got all the work. So the first thing that this system needs to happen is dissuading common sense and autonomous, creativity and replace it with the rules of an ideology. This is the job of the education system.
After the ideological training and boredom of the education system our young join the boredom of the work system or the unemployed system. ( by now any creative urge will hopefully have been dulled) Here the risk of common sense could once again creep in, and where the ultimate tool in social and political neutralisation kicks in. The entertainment industry. The world of other peoples dreams.
The entertainment system is by far become the most powerful tool of distraction, whille alleviating, especially of the young, their liberty and political vision. The entertainment system is both sectarian in flavours, but all encompassing in purpose. One thinks of the quote from Marx, about the slaves running towards their chains, when we look at the powerful persuasive tool of entertainment. Here, the craving for change and social reform can float off into the ether, as the mind is mesmerized by packages of emotional titillation, posing as love, anarchy, and revolution.
The post industrial music complex
Music is used in many diversified forms, from inducing armies to march, to pacifying the nervous system. In oral traditions music served as both news bringer and story telling, communicating traditional aspects of culture. The church relied strongly on music to spread the message of its gospels. The Classical tradition and operas served the needs of the aristocracy through high drama. Music there for has always been a diverse conduit for ideas, culture and propaganda. What I wish to examine here is not music as a discipline, creative vehicle, or perhaps a study in mathematics, but music purely as a distraction, politically and culturally -a junk food for the mind.
Creative music
The strength of music to carry a message, relies on the message making sense, even without the music. Music having the ability to influence actions seems remote, when, to para phrase Frank Zappa. If music influenced how people act, we would all love each other, as 99% of music, has love as its theme. What pop music in the pejorative sense forms, Is a kind of cultural ballast. Something that fills a space or void in ideas. The expansion of the entertainment industry over the last 30 years particularly the music industry, is witness to the breakdown of creative community, where the reliance on sophisticated technology, and business backing expands, and the sophistication of indigenous ideas and invention shrinks.
Exploiting the Scapegoat Generation
Why do working people use entertainment it obliterate the drudgery of their day. Why not obliterate the drudgery through creative work If a community and its people are fulfilling their social needs, are enjoying their work, their pastimes and are participating in community affairs and interests, there is no need to party every weekend, as particularly our youth seem to think is necessary. The proliferation of youth culture -that is the business of youth culture - is a two edged sword which creates wealth for the business interests and is then is used by the same interests, as a club, to beat young people over the head with. What is becoming known as the win win situation
For example the same council administration that hands out city centre, licence's for twenty bars in close proximity to each other, each competing for the same usually, young clientele, through cheap early evening drinking, are the same authority who are suggesting on the spot fines for drunken disorder in our streets. This is the same win win situation as building new and better roads, bridges and access into the town centre. (which never work) then blanketing the city with parking meters and double yellow lines, in order to creat revenue. Cars, people, no diference so long as profits are turning.
The diverting of autonomous youth
Get stuff, get drunk, get up, go to work... After the education system and work begins. By this time a well trained student is tuned to the necessities of life. Get money. The worship of money is proof that the education system works. The sums have been well learned. Money equals happiness. Without money nothing can be done. The freedom to imagine is compressed by the abstraction called money. Each new idea will be pitted against its ability to convert to money. Everything useful, becomes financially unfeasible, unviable, unoperatable, unless it makes sense to the quantity surveyor and the accountant. Once the idea is adjusted to financial exploitation then anything goes, with the emphasis on anything. The youth market start buying their own ideas back after readjusting and dulling by the process of plagiarism and accountancy.
There may be variations of the uniforms, but they are all cut from the same cloth of capitalist consumption
It is not youth "culture" (the verb) that drives the world wide market in skip-caps and trainers (sneakers). What homogenises "youth culture" (the noun) into a sea of unbridled consumption but the captains of business, consisting mostly of the older generation. Street culture survives or dies not by the decisions of youthfu,l peers, but by business managers and its commercialised potential. Yes we have some youthfully entrepreneurs and millionaires, but it is typical "old capital" that is in charge of the commercialising of youth culture and the restraining of ambition, unless through technological compulsion and mindless entertainment.
Left wing philosophy packaged as entertainment
The degrading of autonomous culture to the level of facile entertainment is two fold. One it emphasizes only one aspect of an idea, usually harmless, and transfers the idea into a commodity. The television program Big Brother is a classic example of this technique. The irony being, In the real Big Brother (Orwell 19:84) the television watches the people, and the people tried to avoid the TV. Big Brother also gives credence to the idea that the right wing, make more use of left wing propaganda, than the people it was meant for.
Mass capitalist events posing as right -on
The music festival and such like has turned the full circle. Born out of of the hope for a free society has transmogrified into expressing the opposite. A pre-packaged construction down to the sleeping bag, tent, veggie burger and conveire belt of acts. The transfer of the free festival into commercial control. But still maintaining the idea of freedom
Industrial neutralisation
The record industry has returned to the 50s the era before the summer of love where it packaged and manufactured the acts, in alphabetical order and style to suit all tastes by label only. High production techniques and plagiarism nullifying again the development of young autonomous talent.
Controlling ambition
If the aim is to control autonomous society, we need to implement devices to control ambition. That is, supplant personal creative ambition with more harmless trivial pursuits from an early age.
It is an imperative in maintaining control of perceptions of ambition is that we control youth, by the encouragement of of unreachable goals. Only the selected few will attain these heights, which will be both harmless and short lived. but will serve the purpose of a belief that these goals are indeed achievable by even the most un ambitious, or with any pre-determined talent of the candidate. The above could be the business remit for most television programming aimed at the young.
The new masters and servants
Then we have the middle class's who are busy educating their children in the arts of horse riding, music, learning to ski, before they are eight, holidays and summer camp. Few of these kids ever learn how to repair a meal, get involve in a hard days labour, or clean up their own mess.
The service industry as the government see it is the savior of jobs. Each time a new leisure complex is built, another retail mall, we are providing new jobs is the mantra, but what kind of jobs, cleaning up after those who never learned to do it for themselves.
so how cool is the cool
So what is youth culture? Television, record companies, manufacturers of gear, clothing companies, games manufacturers, pubs, clubs. Youth culture, is an invention of corporations which panders to the illusion of care free youth but under pins the appropriation of the free development of youth through" a scapegoat generation". How
The creaming off of the profits of antisocial behaviour, drugs, alcohol, and so forth while implementing bureaucratic and unworkable laws to seemingly enforce the suppression of the same. (Like selling arms to both sides in the conflict). Encouraging the worship of idols, and charismatic figures through music and trash TV, disjointed history and the trivialisation of historical events as mere references to style. When our young are ready with questions they are patronised with the above then criticized for irresponsibility by an older generation who profit from the gains of so called youth culture. While the same older generation who control the commercialised youth culture are exactly the same generation who send our youth to slaughter their peers in Iraq, Vietnam and Bosnia and are the same generation who keep our youth in poverty and silence.
Our education systems make sence if the above is the planed outcomes: Why is there no lessons in the carricculum dedecated to thinking, Propaganda, media manipulation, bullying, not just in the playground, but in our government, in our businesses as well as around the world. the predatory and aggressive market economy, which will probably go down in history as one of peoplekinds blackest and destructive eras. Why is there nothing in school education, that would prepair our children from such debilitating processes. Rather the opposit is true, we encurage our kids to participate in these abomonations as a way of life. Being a teenager is a time to dream - of the adventure that anything is possible. Most of these creative posibilities get smothered in market trivia, or by the conformaty of rote slavery - that helps the older generation to believe the lie about who teenagers are.
Learning from the cool
"Cool" is a jazz term, when used, stood for the integration of aspects of quality in response to coordination, invention, interaction which created a style of music that's integrity was judged by the musicians who performed it and their peers. This music was developed in an era of repression, despite, no commercial interest, racism and poverty - flourished into an art form, which reflected the ideas the soul, politics, community and history, of black people, which has extended to the present day. The struggle of all youth has much to learn from the struggle of black communities in the fight for equality in a society designed to ignore them
"Cool" is not what you had for dinner, or what you wear, cool is more than that. The rebirth of the cool, could be an interesting lesson, especially for the younger generation, in helping them to plot a course to a meaningful, useful and fulfilling life, as they wade through the morass of pulp culture that's function is to distract them from achieving this end.
Stay cool. B.
___Notes___Related Links see side bar______________________
Back to:I Cost of style regarding social Identity
Citystrolls Main page
Connections Youth
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"MYTH: Drugs, guns, gangsta rap, TV violence, and "innate" youth savagery
are causing exploding crime and mayhem among teenagers.
FACT: Violent youth crime is rising due to rising youth poverty, not drugs or media violence. Teenagers, regardless of race, are not more violent than adults. Rather, American social policies force 25% of our youth to grow up in poverty, leading to high rates of gang violence not found in other Western nations.
MYTH: Teenagers are sexually irresponsible.
FACT: Two thirds of all births by teenage mothers are fathered by adult men over age 20— not by peer schoolboys. Most "sexually active" girls under age 15 were victims of sexual abuse and rape by older males. And nearly all teenage AIDS is among impoverished youths, runaways, and prostitutes victimized by adults.
MYTH: Welfare programs promote teen pregnancy.
FACT: Contrary to "welfare reform" myths, teenage girls are Less likely to bear children out of wedlock than are adults. And states like Mississippi which are stingy with welfare benefits have the highest rates of unwed motherhood, white generous states such as Minnesota have low rates.
MYTH: Teen suicide and drug abuse are "epidemic."
FACT: Teenagers account for about 7% of U.S. suicides and 2% of U.S. drug deaths-rates far tower than found among adults. While politicians remain preoccupied with casual teenage marijuana smoking, the biggest drug danger America faces is skyrocketing hard-drug abuse, injury, and death among middle-aged adults—including many parents."
Scapegoat Generation, Mike A Males, Back cover
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This piece was written by young people
for young people ( but should not be ignored by older people)
While most common oppressions, such as sexism, racism, classism, heterosexism, even speciesism, have been identified, widely acknowledged, thoroughly discussed and deeply analyzed, one oppression remains largely untouched. This fact is astonishing given that the group oppressed by this ignored injustice is one to which every adult human has once belonged. It is the one oppression with which all humans can identify, having suffered from it directly. It is not an oppression of a tiny minority to which few will ever belong. It is not the oppression of people who can be blamed themselves — by any stretch of the imagination — for being among the oppressed.
The oppressed group is that of young people — all young people.
— Brian A. Dominick
Full article
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You click girl!
By Cynthia Peters
You are what you wear, what you snack on, how you accessorize. Ever heard of the “echo boomers?” Generation Y, generation wired, the digital generation, millenials? If not, you probably haven't been reading the retail trade journals— BrandWeek, Sporting Goods Business , and Target Marketing , among others. You've missed out on the frenzy, the corporate executives tripping over themselves to survey, study, and create brand loyalty in their “demographic darlings”—the 78 million children born since 1978.
Industry excitement is palpable. By 2010, the teen population is supposed to peak at 35 million. Teen income is thought to have risen 29 percent in the last 5 years. Teens spend billions of dollars a year on clothes, and many of them use a credit card (either their own or their parents') for purchases. Surveys say that teens love shopping. They go to malls 56 times a year for about 90 minutes each visit, and spend $38.55—on average.
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Finding the opportunities to do exactly what you want to do may be difficult but not impossible. It may require a little looking in different places. It will definitely require the belief that it can be done.