Z’s Future

Times are hard for all media, and particularly for alternative media. This is due to a combination of factors including but not limited to a growing audience disinclination to pay for information. If you couple that with alternative media being unable, in many cases, to get foundation or large donor funding, and with its commitment to not selling its audience to advertisers, which would likely yield little revenue in any event, the situation becomes dire.

In the face of such trends, only a few avenues, other than surrender and dissolution, exist.

• A project can seek to generate new income from new channels, to pay its bills.
• A project can severely reduce its costs.
• A project can convince its audiences that support is desirable and worth their attention.

Z is following all these paths.
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